GROUP MARKETING & COMMUNICATIONS DIRECTOR
Responsibilities
Location: Paris, London or Stockholm – flexible and open for discussion.
Scope: Global / International
About IBG
IBG is an international aviation consultancy and engineering company delivering expertise and solutions across the aviation sector.
With an expanding international project portfolio and ambitions for significant growth, IBG is entering a new phase of development: evolving from a specialist aviation consultancy into a broader international aviation engineering and infrastructure group.
We are looking for an experienced Group Marketing & Communications Director to lead this transformation from a brand, reputation and market-positioning perspective.
The Mission
Reporting directly to the Group CEO, the Group Marketing & Communications Director will define and implement IBG’s global marketing and communications strategy.
The successful candidate will build a strong international brand, increase IBG’s visibility among aviation decision-makers, strengthen its institutional relationships and support the Group’s commercial development across its markets.
The role combines strategic leadership, corporate communications, public relations, digital marketing and business-oriented marketing.
Key Responsibilities
- Group Strategy & Brand Positioning
- Define and implement the Group’s global marketing and communications strategy.
- Lead the positioning of IBG as an international aviation engineering and infrastructure company.
- Develop a consistent corporate identity, messaging and brand architecture across subsidiaries and markets.
- Build and communicate the Group’s transformation, achievements, capabilities and international ambitions.
- Public Relations & Corporate Communications
- Develop and manage relationships with international, business and aviation-sector media.
- Secure media coverage, interviews, articles and executive visibility.
- Lead corporate communications, press releases, announcements and crisis communications.
- Position IBG’s senior executives as recognised voices in the aviation industry.
- Develop relationships with relevant industry associations and institutions, including ICAO, ACI, CANSO and EUROCONTROL.
- Global Digital Marketing
- Lead the development and performance of the IBG corporate website and digital platforms.
- Define the global LinkedIn and social media strategy.
- Develop SEO, digital campaigns and online visibility.
- Oversee the production of corporate videos, project references, technical publications and other digital content.
- Business & Strategic Marketing
- Work closely with regional management, practice leaders and Business Development teams to support commercial growth.
- Develop marketing strategies for key business lines: ATM/CNS, airport engineering, airspace design, ORAT, remote towers and aviation infrastructure.
- Lead strategic account-based marketing campaigns targeting airports, ANSPs, aviation authorities, governments and international infrastructure organisations.
- Support major tenders and strategic proposals through corporate credentials, project references and market intelligence.
- Identify market trends, opportunities, competitors and potential strategic partnerships.
- Events & Institutional Relations
- Develop IBG’s international presence at major aviation events and conferences.
- Organise executive meetings, roundtables, technical workshops and institutional engagements.
- Identify speaking opportunities and high-profile industry platforms.
- Coordinate IBG’s participation in international exhibitions and conferences.
- Employer Branding & Internal Communications
- Develop IBG’s employer brand to attract international aviation and engineering talent.
- Promote the Group’s people, expertise, projects and international culture.
- Lead internal communications supporting the Group’s growth and transformation.
- Marketing Organization & Management
- Build and manage the Group Marketing & Communications function.
- Define annual marketing budgets, priorities and performance indicators.
- Coordinate regional marketing activities and external agencies.
- Establish reporting processes and measure the impact of marketing on reputation, visibility and commercial pipeline.
Organisation & Key Interfaces
The Director will report directly to the Group CEO and work closely with:
- Group Managing Directors and regional management.
- Business Development and Business Marketing teams.
- Practice Leaders and technical experts.
- Tender and Bid Management.
- Human Resources.
- External PR, digital and creative agencies.
The Director will progressively build an international marketing and communications team, with responsibility for corporate communications, PR, digital marketing, content and business marketing coordination.
Key Performance Indicators
The Director will be assessed against measurable objectives, including:
- Development and implementation of the Group’s global marketing strategy.
- Successful repositioning and increased international recognition of the IBG brand.
- Growth in qualified digital visibility and engagement.
- Securing relevant international aviation and business media coverage.
- Development of high-quality project references and technical thought leadership.
- Increased engagement with strategic customers, institutions and partners.
- Marketing contribution to qualified commercial opportunities and pipeline.
- Successful development of the Group Marketing & Communications organisation.
What We Offer
- A strategic leadership position reporting directly to the Group CEO.
- The opportunity to shape the identity and international reputation of a growing aviation engineering group.
- International exposure and collaboration with teams, clients and partners worldwide.
- The opportunity to build a global marketing and communications function from the ground up.
- A competitive executive compensation package, based on experience and profile.
Join IBG and help build the next generation of international aviation engineering and infrastructure.
Qualifications
- Master’s degree in Marketing, Communications, Business, Public Relations or a related discipline.
- Minimum 10 years of relevant professional experience, including significant experience in an international organisation.
- Proven track record in corporate communications, brand strategy and international B2B marketing.
- Demonstrated experience in developing and implementing global marketing and communications strategies.
- Experience in engineering, infrastructure, transportation, aviation, consulting or another complex B2B sector is strongly preferred.
- Proven experience in managing corporate reputation, international media relations and institutional communications.
- Demonstrated experience in leading marketing and communications teams across international markets.
Skills
- Strong strategic leadership, business acumen and organisational development capabilities.
- Excellent brand positioning, corporate storytelling and reputation management skills.
- Strong expertise in digital marketing, social media, SEO and content strategy.
- Excellent communication, presentation and stakeholder management skills.
- Ability to build and maintain relationships with senior executives, international institutions and industry media.
- Strong commercial awareness and ability to align marketing initiatives with business development objectives.
- Excellent project management, budget oversight and performance measurement skills.
- Ability to build, inspire and lead high-performing international teams.
- Strong cross-cultural communication and collaboration skills.
- Creative, proactive and results-oriented mindset with excellent execution capabilities.
- Fluency in English, both written and spoken; additional languages are an advantage.